Host & Trainer: Joe Comeau, CCC-SLP
Training Director, ILP Training Division

An Important Consideration...

The Marketing Essentials for Speech Professionals workshop is an obvious and valuable next step for all certified Compton P-ESL instructors. It's the perfect way to add business fuel to your new set of deliverable skills. The concepts, actions, strategies, and goals you'll address are effective for clinical and consultative business models. Participants in the Marketing Essentials training event, however, are typically seeking the skill set necessary for businesses leaning away from the traditional clinical model and relying more on the entrepreneurial model needed by an independently-owned business. If you've attended one of Joe's courses you know this will be lively, full of real-world insights, and a very worthwhile investment.

Workshop Schedule

8:30 am   Registration / Refreshments
9:00 am   Introductions and course overview
9:45 am   Your Business Concept / Defining Your Target Market
10:30 am   Competition
11:15 am   Morning break
11:30 am   Competition continued
12:00 am   Creating Your Business Identity
12:30 am   Lunch (on your own)

1:30 pm   Understanding What customers Want
1:45 pm   Developing your Elevator Pitch
2:15 pm   Afternoon break
2:30 pm   Advertising, Publicity, Networking & Websites
3:30 pm   The Marketing Cycle (including lead generation, cold calling & fear of selling)
4:00 pm   Marketing Budget Considerations
4:30 pm   Your Mission Statement & Marketing Plan, Definitive, Specific, and Unique
~5:30 pm Leave with your Marketing strategy plan and a very precise to-do list.
 
If you require any special accommodations when attending one of our workshops, please contact us ahead of time, so that any necessary arrangements can be made.

The Institute of Language and Phonology is an approved by the Continuing Education Board of the American Speech Language and Hearing Association (ASHA) to provide continuing education activities in speech-language pathology and audiology.  This program is offered for .7 CEUs (7 hours - introductory level, related area).  ASHA CE Provider approval does not imply endorsement of course content, specific products or clinical procedures. 

Cancellations for a full refund require a 2-week advance written notice (email is accepted). Fees for cancellations with less than a 2-week notice can be applied to any workshop offered by the Institute of Language - Training Division within the next year.